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Riitta has over 25 years experience in business development and marketing communications, particularly from growth and start-up companies. One of her strengths is a solid mix of old and new means in sales and marketing development – the new ones being social media, cloud services and SaaS business model. Her career covers companies as Fujitsu, IBS AB, InfoManager, Efecte and Sopima. Riitta is also a board member of Finnish Software Entrepreneurs Association. Her extensive international network covers various players within cloud services, B2B sales & marketing professionals, and IT Service Management ecosystem. Riitta is M.Sc. (Econ.), from University of Stockholm/KTH.