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Sam has a long and successful history as the head of sales & marketing for internationally growing Finnish IT companies, such as F-Secure. For F-Secure, Sam built distribution networks for over 100 countries and was subsequently in charge for 6 country operations in Europe and Asia. Previously Sam was heading Netscape for Finland and Eastern Europe. During his HP career Sam was instrumental in transforming the sales from a direct to an indirect, channel based model. Sam’s speciality is “Sales A-Z”, especially setting up and managing distribution.